- Justine Hays
Trends to watch in 2021
As a writer and business owner, it’s important to keep an eye on trends. In order to create amazing content you need to be aware of what your readers want! If you’re blogging about avocado toast you’re missing out on the top SEO hits for this year's trend - charcuterie boards! Writing about ditching fat and upping carbs? You’re missing out on top keto trends and the mindfulness movement in nutrition.
Even if those trends aren’t in your niche, if it isn’t what you practice, you still need to be aware of them. Why? Because your readers are aware of them. They may be getting hammered with messaging and ads and you need to know how to respond!
You can also use those trends to your advantage. Take a trend, and put your own spin on it. Where can you find the top trends in nutrition, food, health, and wellness? I’ll be outlining some of them here. Still feeling confused on where to find trends and how to make them fit with your business? You’re in the right place. We can work together to figure out how to take top trends and boost your readership, customer base, and SEO results. Now, let’s get trendy!
Umami is so last year. 2021 looks to be the “year of spicy.” Take your readers beyond their routine spices and show them how to mix up salt-free flavors with heat and kick. Top recent search terms are: hot honey, poke bowl sauce, cajun chicken pasta, jalapeno pepper jelly, and tomatillo enchilada sauce. Some of these search terms are up 75% in the US, Canada, and UK. Don’t miss out on the chance to spice things up with your readers!
New Business Alert!
We saw tons of new small business startups in 2020 and global search data shows no sign of it slowing down. Search terms like small business branding, accounting basics, entrepreneur motivation, and small business ideas have shown tremendous growth, some up to 150%! How does this fit into your health and wellness business? Are you targeting busy boss ladies? SAHMs who are just breaking into the biz world? How can you help them meal prep and plan to make time for their business? What are quick energy and attention boosters to help them stay focused?
Boards Are Big!
Charcuterie boards are the new smoothie bowl, the new avo toast. But don’t for a minute think these boards are just meat. Breakfast, candy, cookies, tacos, if you can eat your put it beautifully on a board. How does this work for your health and wellness practice? Boards can be BIG servings - focus on mindful eating around charcuterie boards. Keto focus? Meat and cheese are an easy way to attract more people to your site. You could also focus on fruits and vegetables, nutrient profiles in boards.
Restaurant Style At Home!
While 2020 saw us eating more takeout and homemade meals, it also saw us missing the visual appeal of food. Remember that old expression, “we eat with our eyes first?” Search terms for gourmet food plating, homemade tea recipes, and bread art are trending all over the US, UK, and Canada. Take advantage of those search terms and trends by creating your own recipes for readers to use. Beautiful food can inspire us to eat more mindfully, so focus on the intuitive nature of eating beautifully prepared and plated meals at home.
What are the big trends for nutrition practitioners?
Immune health and foods that support immune health will continue to trend in 2021. Supplements, elderberry, vitamin D, vitamin C, probiotics, zinc, and ginger will continue to dominate searches. Take advantage of this by working these foods and nutrients into your recipe repertoire. Discuss the advantages of whole foods versus supplements. Help your readers find reliable, safe, supplement companies.
Flexitarianism will also continue to be a big trend in 2021. What is flexitarianism? Flexitarianism is a dietary approach taken by many millennials to eat meatless meals a few times a week while also consuming meat and other animal products throughout the week. A middle-ground dietary approach, this not-quite vegan, not quite vegetarian, not quite carnivore trend can be worked into almost all health, wellness and nutrition practices. Try discussing blender burgers and meatless or less meat main dishes with your clients!
Kids nutrition will also continue to trend. With more kids doing home school, zoom school, or some combination the demand for snacks has never been higher. Parents are looking for easy, quick, and nutritious snacks they can feed their kids in a hurry. To connect with your readers on this topic try recommending kids meal kits, fun bento boxes to meal prep healthy snacks, and recipes kids can help make.
Feeling excited about the trends but don’t know where to start? Get in touch and let’s talk about how to use these trends (and more) to make you stand out from the crowd.